Don't Be A Fuckin Eejit
I was up last night at about 2am. I was in work until about 1am, and met Andy in the pub where I had one bottle of Heineken and gave him and Nikki (his girlfriend Nikki, not my girlfriend Nikki, I'll explain another time) a lift home. "Oliver's Army" by Elvis Costello was on the radio in the car as we pulled up to the house, and as we went inside, Andy turned the radio on the hear the end of the song. We left the radio on (Today FM plays some good music in the wee small hours) and had another beer or two. Then we heard a very eye-opening advert (on the radio, which was still on).
It started with what sounded like a very real person telling a very real story about how someone he knew had killed himself and his girlfriend (the speaker's sister, from what I gathered) in a drink-driving accident. The tagline at the end of the ad was Ray D'Arcy saying:
"Don't be a fuckin' eejit, don't drink and drive"
-Not the kinda thing I can remember hearing before in an anti-drink-driving campaign, and something that kinda made me think a bit more about the fact that I'd just had a bottle of beer (probably not over the limit of 80 mg of alcohol per 100 ml of blood, but still) and driven home. I think it was basically the use of the "fuckin'" in the tagline, instead of the usual "(please) don't drink and drive". It's part of a campaign directed at people my age, who would be up at that time of the night, and who probably would have done what I had just done, and wouldn't be averse to using that kind of language, and would probably take the message in the right way rather than finding it offensive.
Made me think to myself, "don't be a fuckin' eeejit dude". Which means it's the first ad of it's type to really make me do that.
4.21-en
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