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Like Lady Godiva

What do you think, better than or not as good as the Phil Collins one with the Gorilla?

Posted by Matt at 8AM |

Comments

Very nice. I like this way Cadbury's is going. very fun.

Posted by: Adrian | April 18, 2008 1:45 PM

I like where they're going too. Off on wild tangents that you almost definitely wouldn't have considered.

The thing I like most is that if you don't see the first couple of seconds where the "A Glass And A Half Full Production" is displayed, you've no idea what's going on. It's just a fun ad, and then you see the Dairy Milk logo. Mental association of fun with Cadbury's chocolate is established.

It's all very clever really.

Posted by: Matt | April 18, 2008 2:47 PM

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