The Promise Of Future Revenue
I was looking for a transcript of this to write a rambling post with several interesting points of view. But then I though I’d just let you watch it (it’s 30 secs).
Is the Internet ready as a monetized distribution mechanism? The South Park people have put every episode, ever of their show online for all to watch (although apparently they don’t work in the UK), with three 10-15 second ads during the video, one at the beginning, one just before halfway through and one three-quarters of the way through, which can’t be skipped or forwarded. The ads seem to be on a random loop.
South Park Studios seem to have taken a traditional medium (ie, cartoons, on telly) and put it online in a way which makes money, without the major studios (or Cartoon Network specifically) making too much of a fuss about it, and with little or no reaction from the online news/tech people. This is the way forward. If you had the choice to watch Battlestar Galactica next week, on Sky One, with four 3-minute ad-breaks, or watch it tomorrow, on your computer, with 4 or five 10-15 second ad breaks, which would you do? I know what I’d do. And I wouldn’t be taking anything away from the content creators, as I would be watching it on their website, with money from their ads going directly to them. No torrents, no dodgy “rapidsharing” or whatever. Just TV programmes, on the internet, for free.
Discuss.
I just saw an ad for 




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